Women With A Mission

A brand born out of friendship. Each piece is most often made by hand and always with love. Yatra means a journey. Explore our collections, fall in love...

Long time friends since they were together at boarding school in India, Gayatri and Rati knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftsmanship of India to the western shores.

They design and work with high-end artisans to put together a collection a few times each year. The co-founders travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life. For Rati and Gayatri it was never a question of “IF” they would follow their passion but “WHEN” and the “WHEN” is now.

Yatra's Philosphy

To offer handcrafted designs and promote artisans and trade from India. We design and work with skilled artisans to put together a collection a few times each year. Yatra is proud to support and work with a diverse group of women and men artisans in India who in turn support their extended families and local communities.


Founded on May 25, 2011
Hand Crafted Clothing, Jewelry & Stoles